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Orange Co (In-Person): Applying Trader Joe’s Tactics to the Business of Writing

June 3 @ 9:00 am - 11:00 am

June 03, 2023
9:00am – 9:30am Networking
9:30am – 11:00am Guest Speaker
Patty Civalleri
“Applying Trader Joe’s Tactics to the Business of Writing”
Writer Patty Civalleri was selected and hired to tell the story of how Trader Joe’s became one of the greatest successes in independent grocer history. Founder Joe Coulombe developed innovative strategies to stand out from the competition. Following these techniques, Patty has grown her writing career.
■ Build an iconic experience that your readers love
■ Create a work environment that you love being a part of
■ Infuse your writing with a distinct personality
■ Create a culture that draws customers in a way other writers do not
For 16 years, Patty served on the Director’s Council of the Cotsen Institute of Archaeology at UCLA. During those years, she traveled with scientists to research lost and ancient cultures. This experience made her an expert traveler that wanted to know more. A marketing writer and photographer by trade, Patty took her love of history, archaeology and travel and mushed them together with her natural inclination for writing and photography. The result is a new line of travel books and tools that incorporates today’s way of thinking mindfully while going deeper than ever before. – from

Please join us for this as she shares these secrets and more. To learn more about the author, visit


June 3
9:00 am - 11:00 am
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Anaheim Packing House
440 S. Anaheim Blvd
Anaheim, CA 92805 United States
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